Posted: Jul 04 2014
1. Colour Blocking. A quick an easy way of making an impact. This can be applied to the shop window or in store.
2. Rule of 3. Using 3 items means you can stack them creating a triangle or pyramid. Triangles keep the eye moving from one area down to the next then back to the top!
3. Multiples. Creating a display using all the same items can give a great visual impact. The hat display or singer sewing machines are a great example.
4. Look up. Using every inch of space can be so important to small shops so hang items from the ceiling, build a shelf running around the top of the wall (yes your customer may not be able to reach but you can and it also a great display)
5. Props. Whether it's your wheelbarrow from your garden, a branch or giant cardboard cut-outs you painted creating a story with props can really bring your products alive & make your window very eye catching to your customer!
*** And remember if display isn't your area of expertise there are plenty of art students, retail students and professional merchandisers that can come to your rescue!***